Mitsubishi's 'Ambition to Explore' Strategy To Overhaul The Brand
http://www.carscoops.com/2017/10/mitsub ... plore.html
Mitsubishi has elected the Tokyo Motor Show as the place to announce its new brand strategy, dubbed ‘Ambition to Explore'.
With the Japanese carmaker now part of the Renault Nissan Alliance, the firm's management has also introduced the ‘Drive your Ambition' tagline as well as announcing four key building blocks for its future.
The first, coined ‘The Mitsubishi Pedigree', is aimed at providing a vision for the next 100 years of the company. Further to this, the ‘The Mitsubishi stance on technology and design' will look to create “inspirational design and product features, with a solid future vision for product development and sustainability.”
The final two building blocks for Mitsubishi's future are ‘The Mitsubishi take on global business', and ‘The Mitsubishi bond with its customers', both important aspects in ensuring the brand's longevity and commitment to the demands of its customers.
Mitsubishi singles out vehicles like the Outlander PHEV, Eclipse Cross, XPander and a production version of the e-Evolution Concept as its most important vehicles moving forward.
Revista Presei - Mitsubishi News -
TOKYO MOTOR SHOW: New Evo not in Mitsubishi's plan
https://www.motoring.com.au/tokyo-motor ... an-109581/
Mitsubishi has poured cold water on any kind of replacement for its discontinued Lancer Evolution super-sedan in the near future - despite showing an abruptly styled, Evo-badged crossover concept at this week's Tokyo motor show.
In fact, some of the Japanese brand's most senior executives told motoring.com.au the e-EVOLUTION CONCEPT was just for show, but admitted it's one possible direction for a belated replacement for Mitsubishi's aged Lancer, which ceases production in December and will be discontinued in Australia some time next year.
“Where to after that is still under discussion,” said Mitsubishi Motors Corporation chief operating officer Trevor Mann. “So we haven't scratched it, if you know what I mean, but we haven't agreed conceptually yet on where we should go.
Mann said the future of small sedans was in doubt globally, citing the sales decline of the Lancer - which was first launched in 1973, formed the basis of 10 Evo generations since 1992 and has not been renewed since 2007 - and the light-sized Mirage sedan, which was axed Down Under late last year.
“If you look at those segments on a global basis, they are in decline in almost every country in the world. So when we ask our product people ‘OK, what do you want for a new sedan, show me the volumes, show me the profitability, does it work?' it's starting to become more and more difficult…
“In a declining market where everybody is fighting for their share, is that what you want to do? You could focus on a hatch, or you could say ‘I don't want a Lancer, I want something else'.
Mann said the Lancer nameplate still held a great deal of customer awareness but stressed that Mitsubishi - which finalised its alliance with Nissan in December - could not afford to get its replacement wrong.
“We're a brand with a limited portfolio. We can't afford a failure. What we've got to make sure is what we do is right - right for our customers - and explain what we're doing, why we're doing it and why is this right.
“To some extent, that's one of the reasons why we've shown the e-Evolution, because it gives an example of what could be done. So ‘is it interesting or not interesting?' is what we're trying to judge.
“You've got to look at where I'm going to get the return on my investment, where the mass of customers are, and if we don't believe there is a significant mass for us we wouldn't do it.
“If we believe there is perhaps a unique proposition that we could make, that could start to make a bit of a market, then we'd be interested. So this is what we're studying.”
Last week Mitsubishi announced a mid-term 2020 business plan including five major upgrades and six all-new models over the next three years, including the Eclipse Cross that arrives here in December, Indonesia's Xpander people-mover and a ‘kei' car for Japan - one of two Mitsubishi EVs to come within six years.
Separately, Mitsubishi's global product planning and development boss Vincent Cobee said the ideal of number of models in the brand's line-up was seven, “at least five” of which would be SUVs or LCVs.
Mann would not confirm whether Mitsubishi would become a 100 per cent SUV/LCV brand, saying: “I'm not going to say yes and I'm not going to say no. I'm saying it could be possible.
“The options are we've got two sedans at the moment. One of which is on its way out. Do we go ahead with two? Do we go ahead with one and, if it's one, how do we position that between the current two vehicles? Or do we do something else?”
Cobee said the ASX and Triton were in line for major upgrades soon, but declined to confirm what the other three upgraded or three new models will be. He said there would be two new models every year between now and 2020, but indicated a new Outlander would not be one of them.
Meantime, Mann indicated that a number of core Mitsubishi models (perhaps ASX and Outlander) would eventually share their platforms with Nissans like the QASHQAI and X-TRAIL, and that Mitsubishi would lead the development of both the next-generation Triton and Navara.
However, while a potential Lancer replacement could be paired with either the Nissan Pulsar or QASHQAI/X-TRAIL, he said Nissan's Patrol platform was too expensive to form the basis of a new Pajero, which - if there is one - could be based on the next Triton/Navara/Pajero Sport's ladder frame.
“We will focus our efforts on core models,” said Cobee. “It's likely those core models will be six, seven, eight - seven is a good number. I have a good idea where we are: you'll find Eclipse Cross, ASX, Outlander, Pajero Sport, Triton.
“So you've got five out of the seven or eight and we will make them live on a six- to eight-year life cycle depending on the categories. So you can expect that once we've digested the alliance we will do one car per year. I'm talking a full new model change.”
SUV, EV and Evo to converge
Cobee said Mitsubishi would focus on its core strengths such as SUVs, 4WD capability and plug-in hybrid technology, which come together in the Outlander PHEV and e-EVOLUTION.
The latter moves the game on by featuring a triple-motor 4WD system employing a single motor to drive the front wheels and a new Dual Motor Active Yaw Control (AYC) system that couples two rear motors through an electronically controlled torque-vectoring AYC unit, all integrated into MMC's unique Super All-Wheel Control (S-AWC) vehicle dynamic control system.
However, he stressed the definition of SUVs was blurring.
“It's very clear that Mitsubishi has a lot of credentials in terms of driving control and I think we should be a bit careful with what we call SUV.
“What we're trying to say is what we call SUV values, which are flexibility, durability and all terrain capability… so I think what is very clear is Mitsubishi Motors will remain very strong on driving capability and we'll have at least five of its seven models will remain SUVs or pick-ups or things like this.
“But we should not exclude the fact we have a huge heritage in Lancer that we have a huge capability in 4WD and 4WD does not systematically mean SUV. So we need to articulate commonly developed platforms with brand essence and identity.
“Do I want to use platforms common with the [Nissan] alliance?' The answer is yes. ‘Do I want to be specific on 4WD technology to get you enthusiasts excited?' Yes and to be honest only my brand can do these things.
“So this is the kind of articulation we need to do, but it will not just be SUVs, it will be primarily SUVs. And compared to other brands there will be less show and more performance.
“The line between what we thought was a hatchback and an SUV is very fine. Somebody who bought a sedan 20 years ago was buying style, comfort, status. Somebody who is buying an SUV today is not the same person who was buying a Pajero two years ago. What this person is buying is a sense of safety, flexibility. What are those two guys going to buy in 10 years is a very interesting question.”
Cobee said there would always be a place in the market for performance vehicles, just not ones that run on petrol.
“Everybody has turned its back on performance cars with fossil fuel,” he said. “But we're trying to say that beyond the challenges of regulation, EV is much more performance than internal combustion engine.
“There will always be people like me who like to drive. I'm not so sure those people will be able to access the V8 5.0-litre engine but they might be getting even better performance for similar prices when all the regulatory cost kicks in out of an electric vehicle, which will also give you great silence and very smooth acceleration with little vibration - but I'm sure we can create the noise.”
Asked specifically if the e-EVOLUTION concept confirmed a new-generation Evo model was in Mitsubishi's future, Cobee said: “I think we should be pragmatic about where we are.
“Why did we put that name? First to tease you, but fundamentally because we want to make a very clear statement that an electric vehicle does not have to be sad…
“So if you see anything on that car you see a more than attractive design and the stated performance - not only power with rear axle yaw control and all those things. So it's a statement of performance, an ambition of pleasure to drive while being an electric vehicle.
“So it's fairly natural to say if there's a name to put on it it's ‘evolution' because the mission stands for ultimate driving performance.
“Are we going to put that on the road? We are going to use some of those elements in a number of cars, maybe not only one car but many of them.
“There is a huge logic in saying a compact SUV could be an electric vehicle and EV could have performance. If you want to a very strong performance with 4WD you need three motors. Maybe you need to find something that only Mitsubishi know how to do, which is the three-motor electric active yaw control.
“So it's more a statement or a manifesto of what we are and what we can do. I think what we're doing is saying the path to a new Evo is a long one.
“By putting the Evo name on that concept we're saying we're willing to put the candles in a row to see how far we can go.
“Is there going to be an SUV Evo? Not in my current plan. I'm not even sure of what an Evo customer will be interested in buying. You walk the stairs step by step.”
Cobee made it clear that one of the prerequisites for a born-again Evo was company profitability - which along with a 30 per cent increase in sales and revenue is a key target of Mitsubishi's mid-term ‘DRIVE FOR GROWTH' plan - because any Evo-badged model was unlikely to be profitable.
“We have to walk the talk. In 2017 [Japanese financial year ending March 2019] we said we'd be profitable. So yes you need to demonstrate you are credible, profitable. And then you'll be entitled to think how we push the brand further.
“But let's be clear - the car you are talking about is unlikely to be a profitable car in any case, so it will take time to decide. But is it interesting as a showcase, as a halo?
“So I think we need to integrate all of those and decide what do we stand for, what do we aim for versus the alliance as a technology donor.
“You have one particular ultimate step. I am aware of this. I would be a customer if that exists, [but] now that's an if.”
================
Share your thoughts on this article
www.scaleautomag.com/how-to-models/kit- ... alant-vr-4
Mitsubishi Lancer could become an SUV
https://www.carsguide.com.au/car-news/m ... -suv-59908
Mitsubishi Evo concept is an AI-assisted crossover EV. Fast, furious, and ecologically friendly.
https://www.engadget.com/2017/10/26/mit ... ssover-ev/
Electric cars buzz into town
http://www.naracoorteherald.com.au/stor ... n/?src=rss
https://www.motoring.com.au/tokyo-motor ... an-109581/
Mitsubishi has poured cold water on any kind of replacement for its discontinued Lancer Evolution super-sedan in the near future - despite showing an abruptly styled, Evo-badged crossover concept at this week's Tokyo motor show.
In fact, some of the Japanese brand's most senior executives told motoring.com.au the e-EVOLUTION CONCEPT was just for show, but admitted it's one possible direction for a belated replacement for Mitsubishi's aged Lancer, which ceases production in December and will be discontinued in Australia some time next year.
“Where to after that is still under discussion,” said Mitsubishi Motors Corporation chief operating officer Trevor Mann. “So we haven't scratched it, if you know what I mean, but we haven't agreed conceptually yet on where we should go.
Mann said the future of small sedans was in doubt globally, citing the sales decline of the Lancer - which was first launched in 1973, formed the basis of 10 Evo generations since 1992 and has not been renewed since 2007 - and the light-sized Mirage sedan, which was axed Down Under late last year.
“If you look at those segments on a global basis, they are in decline in almost every country in the world. So when we ask our product people ‘OK, what do you want for a new sedan, show me the volumes, show me the profitability, does it work?' it's starting to become more and more difficult…
“In a declining market where everybody is fighting for their share, is that what you want to do? You could focus on a hatch, or you could say ‘I don't want a Lancer, I want something else'.
Mann said the Lancer nameplate still held a great deal of customer awareness but stressed that Mitsubishi - which finalised its alliance with Nissan in December - could not afford to get its replacement wrong.
“We're a brand with a limited portfolio. We can't afford a failure. What we've got to make sure is what we do is right - right for our customers - and explain what we're doing, why we're doing it and why is this right.
“To some extent, that's one of the reasons why we've shown the e-Evolution, because it gives an example of what could be done. So ‘is it interesting or not interesting?' is what we're trying to judge.
“You've got to look at where I'm going to get the return on my investment, where the mass of customers are, and if we don't believe there is a significant mass for us we wouldn't do it.
“If we believe there is perhaps a unique proposition that we could make, that could start to make a bit of a market, then we'd be interested. So this is what we're studying.”
Last week Mitsubishi announced a mid-term 2020 business plan including five major upgrades and six all-new models over the next three years, including the Eclipse Cross that arrives here in December, Indonesia's Xpander people-mover and a ‘kei' car for Japan - one of two Mitsubishi EVs to come within six years.
Separately, Mitsubishi's global product planning and development boss Vincent Cobee said the ideal of number of models in the brand's line-up was seven, “at least five” of which would be SUVs or LCVs.
Mann would not confirm whether Mitsubishi would become a 100 per cent SUV/LCV brand, saying: “I'm not going to say yes and I'm not going to say no. I'm saying it could be possible.
“The options are we've got two sedans at the moment. One of which is on its way out. Do we go ahead with two? Do we go ahead with one and, if it's one, how do we position that between the current two vehicles? Or do we do something else?”
Cobee said the ASX and Triton were in line for major upgrades soon, but declined to confirm what the other three upgraded or three new models will be. He said there would be two new models every year between now and 2020, but indicated a new Outlander would not be one of them.
Meantime, Mann indicated that a number of core Mitsubishi models (perhaps ASX and Outlander) would eventually share their platforms with Nissans like the QASHQAI and X-TRAIL, and that Mitsubishi would lead the development of both the next-generation Triton and Navara.
However, while a potential Lancer replacement could be paired with either the Nissan Pulsar or QASHQAI/X-TRAIL, he said Nissan's Patrol platform was too expensive to form the basis of a new Pajero, which - if there is one - could be based on the next Triton/Navara/Pajero Sport's ladder frame.
“We will focus our efforts on core models,” said Cobee. “It's likely those core models will be six, seven, eight - seven is a good number. I have a good idea where we are: you'll find Eclipse Cross, ASX, Outlander, Pajero Sport, Triton.
“So you've got five out of the seven or eight and we will make them live on a six- to eight-year life cycle depending on the categories. So you can expect that once we've digested the alliance we will do one car per year. I'm talking a full new model change.”
SUV, EV and Evo to converge
Cobee said Mitsubishi would focus on its core strengths such as SUVs, 4WD capability and plug-in hybrid technology, which come together in the Outlander PHEV and e-EVOLUTION.
The latter moves the game on by featuring a triple-motor 4WD system employing a single motor to drive the front wheels and a new Dual Motor Active Yaw Control (AYC) system that couples two rear motors through an electronically controlled torque-vectoring AYC unit, all integrated into MMC's unique Super All-Wheel Control (S-AWC) vehicle dynamic control system.
However, he stressed the definition of SUVs was blurring.
“It's very clear that Mitsubishi has a lot of credentials in terms of driving control and I think we should be a bit careful with what we call SUV.
“What we're trying to say is what we call SUV values, which are flexibility, durability and all terrain capability… so I think what is very clear is Mitsubishi Motors will remain very strong on driving capability and we'll have at least five of its seven models will remain SUVs or pick-ups or things like this.
“But we should not exclude the fact we have a huge heritage in Lancer that we have a huge capability in 4WD and 4WD does not systematically mean SUV. So we need to articulate commonly developed platforms with brand essence and identity.
“Do I want to use platforms common with the [Nissan] alliance?' The answer is yes. ‘Do I want to be specific on 4WD technology to get you enthusiasts excited?' Yes and to be honest only my brand can do these things.
“So this is the kind of articulation we need to do, but it will not just be SUVs, it will be primarily SUVs. And compared to other brands there will be less show and more performance.
“The line between what we thought was a hatchback and an SUV is very fine. Somebody who bought a sedan 20 years ago was buying style, comfort, status. Somebody who is buying an SUV today is not the same person who was buying a Pajero two years ago. What this person is buying is a sense of safety, flexibility. What are those two guys going to buy in 10 years is a very interesting question.”
Cobee said there would always be a place in the market for performance vehicles, just not ones that run on petrol.
“Everybody has turned its back on performance cars with fossil fuel,” he said. “But we're trying to say that beyond the challenges of regulation, EV is much more performance than internal combustion engine.
“There will always be people like me who like to drive. I'm not so sure those people will be able to access the V8 5.0-litre engine but they might be getting even better performance for similar prices when all the regulatory cost kicks in out of an electric vehicle, which will also give you great silence and very smooth acceleration with little vibration - but I'm sure we can create the noise.”
Asked specifically if the e-EVOLUTION concept confirmed a new-generation Evo model was in Mitsubishi's future, Cobee said: “I think we should be pragmatic about where we are.
“Why did we put that name? First to tease you, but fundamentally because we want to make a very clear statement that an electric vehicle does not have to be sad…
“So if you see anything on that car you see a more than attractive design and the stated performance - not only power with rear axle yaw control and all those things. So it's a statement of performance, an ambition of pleasure to drive while being an electric vehicle.
“So it's fairly natural to say if there's a name to put on it it's ‘evolution' because the mission stands for ultimate driving performance.
“Are we going to put that on the road? We are going to use some of those elements in a number of cars, maybe not only one car but many of them.
“There is a huge logic in saying a compact SUV could be an electric vehicle and EV could have performance. If you want to a very strong performance with 4WD you need three motors. Maybe you need to find something that only Mitsubishi know how to do, which is the three-motor electric active yaw control.
“So it's more a statement or a manifesto of what we are and what we can do. I think what we're doing is saying the path to a new Evo is a long one.
“By putting the Evo name on that concept we're saying we're willing to put the candles in a row to see how far we can go.
“Is there going to be an SUV Evo? Not in my current plan. I'm not even sure of what an Evo customer will be interested in buying. You walk the stairs step by step.”
Cobee made it clear that one of the prerequisites for a born-again Evo was company profitability - which along with a 30 per cent increase in sales and revenue is a key target of Mitsubishi's mid-term ‘DRIVE FOR GROWTH' plan - because any Evo-badged model was unlikely to be profitable.
“We have to walk the talk. In 2017 [Japanese financial year ending March 2019] we said we'd be profitable. So yes you need to demonstrate you are credible, profitable. And then you'll be entitled to think how we push the brand further.
“But let's be clear - the car you are talking about is unlikely to be a profitable car in any case, so it will take time to decide. But is it interesting as a showcase, as a halo?
“So I think we need to integrate all of those and decide what do we stand for, what do we aim for versus the alliance as a technology donor.
“You have one particular ultimate step. I am aware of this. I would be a customer if that exists, [but] now that's an if.”
================
Share your thoughts on this article
www.scaleautomag.com/how-to-models/kit- ... alant-vr-4
Mitsubishi Lancer could become an SUV
https://www.carsguide.com.au/car-news/m ... -suv-59908
Mitsubishi Evo concept is an AI-assisted crossover EV. Fast, furious, and ecologically friendly.
https://www.engadget.com/2017/10/26/mit ... ssover-ev/
Electric cars buzz into town
http://www.naracoorteherald.com.au/stor ... n/?src=rss
Mitsubishi wants show of faith from dealers
http://www.autonews.com/article/2017103 ... 44DD2C65BB
TOKYO - Mitsubishi's official news at the Tokyo Motor Show may have been an electric crossover concept, but the true star of its show appearance was the brand itself.
In the wake of Mitsubishi's recent envelopment into the Renault-Nissan Alliance, executives were keen to outline the impact having a deep-pocketed benefactor would have on its long-starved product pipeline.
This includes the addition of 11 new or redesigned models globally by 2020 - including two pure electric vehicles - and by 2022, the arrival of four shared platforms and the introduction of Level 5, or fully self-driving, autonomous vehicles.
But executives made clear that in order for the brand to achieve its ambitious target of 30 percent growth in the U.S. by 2020, it would need a high level of dealer engagement and improved fundamentals at the retail level. Mitsubishi sold 96,267 vehicles in the U.S. in 2016; sales are up 6.5 percent through September.
Global executives concede that some of the dealer disengagement over recent years has been due to a dearth of new products and the shuttering of Mitsubishi's only U.S. plant in 2016, which eroded confidence in Mitsubishi's commitment to the U.S. market.
The hope now is that the new alliance - formalized a year ago when Nissan took a 34 percent controlling stake in Mitsubishi - and the impending arrival of the Eclipse Cross and Outlander plug-in hybrid will help restore their faith.
"I think the dealers will think, 'Oh there is no uncertainty in the future of MMC, no concern,'" Osamu Masuko, CEO of Mitsubishi Motors, told Automotive News through an interpreter on the sidelines of the show. "The commitment towards the U.S. is clear, so let's do business with Mitsubishi."
But Mitsubishi is also counting on its U.S. dealers to step up their performance in preparation for the new product.
"If we said this is a new car and what this new car is standing on - in terms of the brand, the network, our sales excellence, our service excellence - is weak, and I give you a new car, we'll fail," Trevor Mann, COO of Mitsubishi Motors, told journalists at the show.
Between the new product and better dealer performance, Mann was cautiously optimistic that Mitsubishi could hit its three-year target of 30 percent U.S. sales growth, even as the U.S. new-vehicle market declines.
"I am not going to walk away from that [goal] even though we are seeing signs of the industry weakening," Mann said. "I think our opportunities are bigger than our risks."
The Outlander PHEV and the Eclipse Cross - a compact, coupe-like four-door crossover due early next year - will need to largely sustain dealers until the end of the decade when replacements for the larger Outlander and smaller Outlander Sport arrive.
The next-generation Outlander will use a common platform from the Nissan alliance when it arrives in 2020; like its predecessor, the new model will have a plug-in hybrid iteration. A dedicated EV model will also arrive for the U.S. market.
Lack of new product has also led to an erosion of brand awareness. To combat this, Mitsubishi used the Tokyo show to introduce a new marketing tag line, "Drive your ambition," which it will use worldwide effective immediately.
It's also recycling storied vehicle names from its past such as Eclipse and Evolution (the Tokyo concept is called e-Evolution), said Guillaume Cartier, Mitsubishi's global vice president for sales and marketing, on the sidelines of the show.
"The problem we have is not an opinion problem, it's an awareness problem," Cartier said. "If people are aware, they have a good opinion."
http://www.autonews.com/article/2017103 ... 44DD2C65BB
TOKYO - Mitsubishi's official news at the Tokyo Motor Show may have been an electric crossover concept, but the true star of its show appearance was the brand itself.
In the wake of Mitsubishi's recent envelopment into the Renault-Nissan Alliance, executives were keen to outline the impact having a deep-pocketed benefactor would have on its long-starved product pipeline.
This includes the addition of 11 new or redesigned models globally by 2020 - including two pure electric vehicles - and by 2022, the arrival of four shared platforms and the introduction of Level 5, or fully self-driving, autonomous vehicles.
But executives made clear that in order for the brand to achieve its ambitious target of 30 percent growth in the U.S. by 2020, it would need a high level of dealer engagement and improved fundamentals at the retail level. Mitsubishi sold 96,267 vehicles in the U.S. in 2016; sales are up 6.5 percent through September.
Global executives concede that some of the dealer disengagement over recent years has been due to a dearth of new products and the shuttering of Mitsubishi's only U.S. plant in 2016, which eroded confidence in Mitsubishi's commitment to the U.S. market.
The hope now is that the new alliance - formalized a year ago when Nissan took a 34 percent controlling stake in Mitsubishi - and the impending arrival of the Eclipse Cross and Outlander plug-in hybrid will help restore their faith.
"I think the dealers will think, 'Oh there is no uncertainty in the future of MMC, no concern,'" Osamu Masuko, CEO of Mitsubishi Motors, told Automotive News through an interpreter on the sidelines of the show. "The commitment towards the U.S. is clear, so let's do business with Mitsubishi."
But Mitsubishi is also counting on its U.S. dealers to step up their performance in preparation for the new product.
"If we said this is a new car and what this new car is standing on - in terms of the brand, the network, our sales excellence, our service excellence - is weak, and I give you a new car, we'll fail," Trevor Mann, COO of Mitsubishi Motors, told journalists at the show.
Between the new product and better dealer performance, Mann was cautiously optimistic that Mitsubishi could hit its three-year target of 30 percent U.S. sales growth, even as the U.S. new-vehicle market declines.
"I am not going to walk away from that [goal] even though we are seeing signs of the industry weakening," Mann said. "I think our opportunities are bigger than our risks."
The Outlander PHEV and the Eclipse Cross - a compact, coupe-like four-door crossover due early next year - will need to largely sustain dealers until the end of the decade when replacements for the larger Outlander and smaller Outlander Sport arrive.
The next-generation Outlander will use a common platform from the Nissan alliance when it arrives in 2020; like its predecessor, the new model will have a plug-in hybrid iteration. A dedicated EV model will also arrive for the U.S. market.
Lack of new product has also led to an erosion of brand awareness. To combat this, Mitsubishi used the Tokyo show to introduce a new marketing tag line, "Drive your ambition," which it will use worldwide effective immediately.
It's also recycling storied vehicle names from its past such as Eclipse and Evolution (the Tokyo concept is called e-Evolution), said Guillaume Cartier, Mitsubishi's global vice president for sales and marketing, on the sidelines of the show.
"The problem we have is not an opinion problem, it's an awareness problem," Cartier said. "If people are aware, they have a good opinion."
OFICIAL: Dacia, mai tare ca Mercedes si VW! Topul celor mai fiabile masini noi pe care le poti cumpara in 2017
http://www.auto.ro/stiri/oficial--dacia ... -2017.html
Pozitie Marca Scor
1 Lexus 92.1%
2 Mitsubishi 90.8%
3 Toyota 89.6%
4 Suzuki 86.6%
5 Alfa Romeo
85.8%
6 Honda 84.9%
7 Hyundai 84.8%
8 MG 83.4%
9 Ford 82.1%
10 Subaru 81.8%
==============
http://www.auto.ro/stiri/oficial--acest ... -2017.html
OFICIAL. Acestea sunt cele mai bune masini noi pe care le poti cumpara in 2017
- la clasa SUV, Mitsubishi Outlander a luat marele premiu, cu scorul de 91.2%; mai putin de 10% dintre proprietari au raportat probleme, rezolvate gratuit.
http://www.auto.ro/stiri/oficial--dacia ... -2017.html
Pozitie Marca Scor
1 Lexus 92.1%
2 Mitsubishi 90.8%
3 Toyota 89.6%
4 Suzuki 86.6%
5 Alfa Romeo
85.8%
6 Honda 84.9%
7 Hyundai 84.8%
8 MG 83.4%
9 Ford 82.1%
10 Subaru 81.8%
==============
http://www.auto.ro/stiri/oficial--acest ... -2017.html
OFICIAL. Acestea sunt cele mai bune masini noi pe care le poti cumpara in 2017
- la clasa SUV, Mitsubishi Outlander a luat marele premiu, cu scorul de 91.2%; mai putin de 10% dintre proprietari au raportat probleme, rezolvate gratuit.
Mitsubishi Motors October 2017 US Sales
https://www.theautochannel.com/news/201 ... sales.html
For $4,800, Would You Be A Goofus Buying This 1991 Mitsubishi Galant VR4?
https://jalopnik.com/for-4-800-would-yo ... 1820003041
Mitsubishi CEO on U.S. strategy, industry survival, ‘too old' execs
http://www.autonews.com/article/2017103 ... 8217-execs
Tokyo 2017: Mitsubishi Eclipse Cross reuses iconic sports car name on SUV, gets new 163 PS 1.5T engine
https://paultan.org/2017/11/03/tokyo-20 ... 5t-engine/
Mitsubishi ASX Adventure - 2WD, 60 units, RM124k
https://paultan.org/2017/11/02/mitsubis ... ts-rm124k/
https://www.theautochannel.com/news/201 ... sales.html
For $4,800, Would You Be A Goofus Buying This 1991 Mitsubishi Galant VR4?
https://jalopnik.com/for-4-800-would-yo ... 1820003041
Mitsubishi CEO on U.S. strategy, industry survival, ‘too old' execs
http://www.autonews.com/article/2017103 ... 8217-execs
Tokyo 2017: Mitsubishi Eclipse Cross reuses iconic sports car name on SUV, gets new 163 PS 1.5T engine
https://paultan.org/2017/11/03/tokyo-20 ... 5t-engine/
Mitsubishi ASX Adventure - 2WD, 60 units, RM124k
https://paultan.org/2017/11/02/mitsubis ... ts-rm124k/
Mitsubishi pregătește un nou rival pentru Ford Fiesta: subcompacta va utiliza aceeași platformă și motoare ca viitorul Renault Clio
http://www.automarket.ro/stiri/mitsubis ... 80857.html
Mitsubishi Space Star va fi înlocuit cu un nou model subcompact care va prelua platforma și gama de motoare de pe noul Renault Clio, ca urmare a integrării japonezilor în Alianța Renault-Nissan.
După încetarea producției lui Space Star în 2015, Mitshubishi nu mai are niciun reprezentant în segmentul subcompact, însă acest lucru este pe punctul de a se schimba.
Integrarea în Alianța Renault-Nissan va permite constructorului japonez să revină în acest segment cu un nou model, iar planurile sunt deja bătute în cuie. Astfel, Mitsubishi va lansa un nou model subcompact care va împrumuta platforma și motoarele viitoarei generații Renault Clio, care va apărea pe piață în 2019. Totuși, nu este clar dacă noul model Mitsubishi va prelua inclusiv motorizările hibride și funcțiile autonome anunțate pentru Clio.
Decizia este una logică, întrucât în acest mod japonezii nu vor mai investi bani în dezvoltarea unei noi platforme. "Este scump să concepem și să dezvoltăm o platformă, iar marjele de profit în segmentul subcompact sunt scăzute. Așa că răspunsul este da, intenționam să folosim platformele Renault și Nissan în acest segment", a declarat Vincent Cobee, vicepreședintele de produs și planificare din cadrul Mitsubishi.
În segmentul subcompact, Alianța Renault-Nissan are și Nissan Micra, care a primit recent o nouă generație. De asemenea, concurența este una foarte puternică, iar printre modelele cu cele mai mari vânzări se numără și Ford Fiesta.
Noua subcompactă Mitsubishi va juca un rol important în respectarea normelor de poluare ale constructorului, care are însă ca prioritate lansarea noii generații a SUV-ului Outlander.
Via Auto Express
http://www.automarket.ro/stiri/mitsubis ... 80857.html
Mitsubishi Space Star va fi înlocuit cu un nou model subcompact care va prelua platforma și gama de motoare de pe noul Renault Clio, ca urmare a integrării japonezilor în Alianța Renault-Nissan.
După încetarea producției lui Space Star în 2015, Mitshubishi nu mai are niciun reprezentant în segmentul subcompact, însă acest lucru este pe punctul de a se schimba.
Integrarea în Alianța Renault-Nissan va permite constructorului japonez să revină în acest segment cu un nou model, iar planurile sunt deja bătute în cuie. Astfel, Mitsubishi va lansa un nou model subcompact care va împrumuta platforma și motoarele viitoarei generații Renault Clio, care va apărea pe piață în 2019. Totuși, nu este clar dacă noul model Mitsubishi va prelua inclusiv motorizările hibride și funcțiile autonome anunțate pentru Clio.
Decizia este una logică, întrucât în acest mod japonezii nu vor mai investi bani în dezvoltarea unei noi platforme. "Este scump să concepem și să dezvoltăm o platformă, iar marjele de profit în segmentul subcompact sunt scăzute. Așa că răspunsul este da, intenționam să folosim platformele Renault și Nissan în acest segment", a declarat Vincent Cobee, vicepreședintele de produs și planificare din cadrul Mitsubishi.
În segmentul subcompact, Alianța Renault-Nissan are și Nissan Micra, care a primit recent o nouă generație. De asemenea, concurența este una foarte puternică, iar printre modelele cu cele mai mari vânzări se numără și Ford Fiesta.
Noua subcompactă Mitsubishi va juca un rol important în respectarea normelor de poluare ale constructorului, care are însă ca prioritate lansarea noii generații a SUV-ului Outlander.
Via Auto Express
Șeful alianței Renault-Nissan-Mitsubishi nu se sperie de alternativele de mobilitate: “Oamenii vor continua să își cumpere și să își conducă propriile mașini”
http://www.automarket.ro/stiri/seful-al ... 80995.html
Mașinile personale nu vor dispărea indiferent de expansiunea unor afaceri precum Uber sau a firmelor de ride-sharing, potrivit lui Carlos Ghosn, șeful alianței Renault-Nissan-Mitsubishi.
Extinderea serviciilor de ride-sharing și apariția mașinilor fără șoferi au dus la apariția unor prognoze cum că oamenii vor renunța să își cumpere și să își conducă propriile mașini în favoarea Uber sau a altor aplicații de același fel.
Carlos Ghosn, ÅŸeful alianÅ£ei Renault-Nissan-Mitsubishi a dat asigurări că vânzările de maÅŸini în întreaga lume vor continua să crească, formele alternative de mobilitate având doar un impact marginal sau chiar stimulând cererea.
“O mulÅ£ime de oameni cred că aceasta este o substituire. Afacerile tradiÅ£ionale de producere ÅŸi vânzare a vehiculelor ÅŸi de deÅ£inere a maÅŸinilor vor continua”, a spus Ghosn.
Grupul companiilor supervizate de Carlos Ghosn ar urma să vândă anul acesta aproximativ 10,5 milioane de maÅŸini pe plan global, suficient pentru a concura cu Volkswagen ÅŸi Toyota ÅŸi pentru a ajunge cel mai mare producător auto după vânzări, pentru prima dată în istoria sa. AlianÅ£a estimează că livrările vor ajunge la cel puÅ£in 14 milioane în 2022.
Via Bloomberg
=================
Rezultate Euro NCAP: 8 modele au primit 5 stele.
http://www.automarket.ro/stiri/rezultat ... 80927.html
Organizația Euro NCAP a publicat miercuri o nouă serie de rezultate pentru teste de siguranță, iar acestea sunt pozitive, întrucât toate cele 8 modele care au fost evaluate au primit calificativul maxim de 5 stele.
Organizația scoate în evidență rezultatele bune obținute de mărci de volum precum Seat sau Skoda și confirmă că de anul viitor obținerea punctajului maxim va fi mai dificilă.
Mitsubishi Eclipse Cross
Proaspăt lansat pe piață, noul SUV al constructorului japonez iese în evidență prin punctajul excelent obținut pentru protecția adulților, 97%. În cazul copiilor, calificativul este de 78%, în timp ce pentru pietoni modelul a primit 80%. În cazul sistemelor de siguranță, noul model a primit 71%.
https://www.youtube.com/watch?v=V7n_0BAH4Qs
http://www.automarket.ro/stiri/seful-al ... 80995.html
Mașinile personale nu vor dispărea indiferent de expansiunea unor afaceri precum Uber sau a firmelor de ride-sharing, potrivit lui Carlos Ghosn, șeful alianței Renault-Nissan-Mitsubishi.
Extinderea serviciilor de ride-sharing și apariția mașinilor fără șoferi au dus la apariția unor prognoze cum că oamenii vor renunța să își cumpere și să își conducă propriile mașini în favoarea Uber sau a altor aplicații de același fel.
Carlos Ghosn, ÅŸeful alianÅ£ei Renault-Nissan-Mitsubishi a dat asigurări că vânzările de maÅŸini în întreaga lume vor continua să crească, formele alternative de mobilitate având doar un impact marginal sau chiar stimulând cererea.
“O mulÅ£ime de oameni cred că aceasta este o substituire. Afacerile tradiÅ£ionale de producere ÅŸi vânzare a vehiculelor ÅŸi de deÅ£inere a maÅŸinilor vor continua”, a spus Ghosn.
Grupul companiilor supervizate de Carlos Ghosn ar urma să vândă anul acesta aproximativ 10,5 milioane de maÅŸini pe plan global, suficient pentru a concura cu Volkswagen ÅŸi Toyota ÅŸi pentru a ajunge cel mai mare producător auto după vânzări, pentru prima dată în istoria sa. AlianÅ£a estimează că livrările vor ajunge la cel puÅ£in 14 milioane în 2022.
Via Bloomberg
=================
Rezultate Euro NCAP: 8 modele au primit 5 stele.
http://www.automarket.ro/stiri/rezultat ... 80927.html
Organizația Euro NCAP a publicat miercuri o nouă serie de rezultate pentru teste de siguranță, iar acestea sunt pozitive, întrucât toate cele 8 modele care au fost evaluate au primit calificativul maxim de 5 stele.
Organizația scoate în evidență rezultatele bune obținute de mărci de volum precum Seat sau Skoda și confirmă că de anul viitor obținerea punctajului maxim va fi mai dificilă.
Mitsubishi Eclipse Cross
Proaspăt lansat pe piață, noul SUV al constructorului japonez iese în evidență prin punctajul excelent obținut pentru protecția adulților, 97%. În cazul copiilor, calificativul este de 78%, în timp ce pentru pietoni modelul a primit 80%. În cazul sistemelor de siguranță, noul model a primit 71%.
https://www.youtube.com/watch?v=V7n_0BAH4Qs
Report Claims Tesla Model S Is Less Eco-Friendly Than Mitsubishi Mirage
http://www.carscoops.com/2017/11/report ... s-eco.html
Mitsubishi Eclipse Cross, Outlander PHEV SUVs Set to Launch in U.S.
http://www.motortrend.com/news/mitsubis ... ch-in-u-s/
Next-gen Mitsubishi Mirage to use CMF-B platform
https://paultan.org/2017/11/07/next-gen ... -platform/
Refreshing or Revolting: 2018 Mitsubishi Eclipse Cross
http://www.motortrend.com/news/refreshi ... pse-cross/
Used Mitsubishi Lancer review: 2007-2018
https://www.carsguide.com.au/car-review ... ncer-60345
Varis V.3 Mitsubishi Evo X World Debut - #TENSEMA17
http://www.superstreetonline.com/featur ... tensema17/
http://www.carscoops.com/2017/11/report ... s-eco.html
Mitsubishi Eclipse Cross, Outlander PHEV SUVs Set to Launch in U.S.
http://www.motortrend.com/news/mitsubis ... ch-in-u-s/
Next-gen Mitsubishi Mirage to use CMF-B platform
https://paultan.org/2017/11/07/next-gen ... -platform/
Refreshing or Revolting: 2018 Mitsubishi Eclipse Cross
http://www.motortrend.com/news/refreshi ... pse-cross/
Used Mitsubishi Lancer review: 2007-2018
https://www.carsguide.com.au/car-review ... ncer-60345
Varis V.3 Mitsubishi Evo X World Debut - #TENSEMA17
http://www.superstreetonline.com/featur ... tensema17/
http://www.autonews.com/article/2017111 ... -back-fast
MITSUBISHI'S OSAMU MASUKO: Looking to bounce back fast
How can Mitsubishi leverage the Alliance for your autonomous driving plans? "Nissan's autonomous driving technology is progressing very well. So there is opportunity for us to use Nissan's technology. So rather than developing it on our own, we can get it early and we can catch up at a very top level. And that's an advantage of the Alliance." Photo credit: BLOOMBERG
TOKYO - CEO Osamu Masuko wants Mitsubishi Motors Corp. to make a V-shaped recovery from the dark days of 2016, when it was laid low by a fuel economy scandal in Japan. And it is rebounding fast with the help of its new alliance partner, Nissan Motor Co.
Last month, Masuko unveiled his first business plan since Nissan took a controlling 34 percent stake in the company. He aims to lift global sales by 40 percent to 1.3 million vehicles by the fiscal year ending March 31, 2020, and boost revenue more than 30 percent by then.
Masuko, 68, is also stepping up investment into new factories and r&d to keep the product pipeline pumping. Mitsubishi will introduce 11 new or redesigned models over the next three years. Cost savings from synergies with Nissan will help, but the real jump comes after 2020, when Mitsubishi and Nissan begin rolling out shared platforms and powertrains.
Speaking through an interpreter, Masuko spoke Oct. 25 with News Editor Lindsay Chappell, Asia Editor Hans Greimel and Los Angeles Reporter David Undercoffler here about U.S. growth targets, the introduction of electrified vehicles and cooperation with Nissan.
Q: Mitsubishi plans to boost U.S. sales 30 percent by 2020. How will you do that?
A: The biggest market in the world is China. The second-biggest is America. In these two countries, our sales volume has been very small up until now.
If you think about it, if we grow by 30 percent, it's not so difficult to do that.
To grow 30 percent from 300,000 or 500,000, it would be very difficult.
But in China, we sold 70,000 units last year, and this year we aim to sell 110,000. And in 2019, we will try to sell 220,000 vehicles.
In the U.S., we're trying to sell 120,000 units. And the reason I say it's not that difficult is the Eclipse crossover will be introduced as well as the Outlander PHEV.
And the number of dealers will increase, and the performance of the business itself is going to improve. So if we do all these things, then we can hit the target. I think it's possible.
Mitsubishi is heavy on crossovers in the U.S., but do you see a future for sedans?
What we're strong in is SUVs and 4x4s. Concerning r&d, that's where we're going to spend our resources. That hasn't changed. What's different from the past is that last year we became a member of the Renault-Nissan Alliance, and we can make use of their technology assets.
After 2020, the impact of synergies will come to life.
For example, common platforms and powertrains will be utilized. And there are going to be models on these common platforms and powertrains. Synergies will come into effect after 2020.
In that situation, I think there will be opportunities to introduce a Mitsubishi sedan in the U.S.
But we don't have plans to develop a sedan on our own. It wouldn't be just a rebadge. The design will be completely different. We would like to clearly differentiate our models and show the special characteristics of each company.
Is Mitsubishi already planning that vehicle?
There are no concrete plans at the moment.
What about a pickup for the U.S.?
The pickups we make are not so big. But the American market requires big-size pickup trucks.
We are focused on developing pickups for non-U.S. markets such as [Southeast Asia] and the Middle East. So for the U.S., if there is an opportunity, we might get it from Nissan. We would like to consider if there are opportunities from within the Alliance.
We haven't decided on a pickup, but there is a possibility.
What is Mitsubishi's road map for self-driving technologies?
We must watch the development of regulations. For example, the technology is at the level where you don't have to steer the vehicle on the highways. But under Japanese traffic laws, it's a breach to lift your hands off the steering wheel. The rules have to be revised. Technological innovation is fast. But the regulations are not keeping pace. This is a big issue.
The U.S. is very progressive about that.
In Japan, it's not even clear when we are going to change the regulations. The revision of the laws and the advancement of technology have to be synchronized.
How does Mitsubishi plan to reinvigorate its U.S. dealer network?
We didn't really quantify the number of dealers. We are trying to change the dealers qualitatively and quantitatively. We closed the plant [in Normal, Ill.], and among dealers and U.S. customers, I think they lost confidence in Mitsubishi's commitment to the U.S. market. They don't trust us.
By becoming an Alliance member, we are now able to easily establish a high-quality product lineup. We are clearly able to make a commitment to the U.S. market. I think the dealers will think this way: There is no uncertainty in the future of Mitsubishi. The commitment toward the U.S. is clear. So, the dealers would think, "Let's do business with Mitsubishi."
How can Mitsubishi bring down incentives?
You have to sell a certain number of vehicles to keep the utilization rate of the plants up. There tends to be an incentive competition. Incentives are a very difficult issue. When the competition starts and you reduce incentives, it's very hard to sell the car.
How can Mitsubishi increase its brand power to have more leverage over incentives?
How to enhance brand power in the U.S. is the key. I think it lies in PHEV technology. Mitsubishi actually has this PHEV technology, and we are able to produce vehicles that are compatible with the environment. This is going to contribute to the enhancement of the Mitsubishi brand image.
How much potential does Mitsubishi see for cooperating with Nissan in the U.S.?
We have to consider electric vehicles, plug-ins, fuel cell vehicles, artificial intelligence, autonomous driving, connectivity, ride sharing, car sharing. All of these.
One company cannot do it alone. Unless you have strong partners, you can't survive.
The problem is that when a new age comes, automotive companies have to dispose of something. When EVs come, we won't need engine plants.
This is going to be very big damage for us. But Tesla doesn't have anything to dispose of. Dyson too. They don't have anything to get rid of.
The person who doesn't have baggage is in a very powerful position right now.
Product planners from Nissan and Mitsubishi reportedly can't work together in the U.S. right now because of antitrust laws. Can that be resolved or is it a permanent situation?
We're not only thinking about the U.S. when we talk about the Alliance. We're looking at the whole world. Of course, the U.S. is a very important market for us. And China is an important market for us. So, technological development will progress. The required vehicles differ from country to country.
We're not focused just on the U.S. but the entire world.
So that's not a problem?
There will be common platforms and powertrains. And after 2020, these technologies will be introduced in the market.
MITSUBISHI'S OSAMU MASUKO: Looking to bounce back fast
How can Mitsubishi leverage the Alliance for your autonomous driving plans? "Nissan's autonomous driving technology is progressing very well. So there is opportunity for us to use Nissan's technology. So rather than developing it on our own, we can get it early and we can catch up at a very top level. And that's an advantage of the Alliance." Photo credit: BLOOMBERG
TOKYO - CEO Osamu Masuko wants Mitsubishi Motors Corp. to make a V-shaped recovery from the dark days of 2016, when it was laid low by a fuel economy scandal in Japan. And it is rebounding fast with the help of its new alliance partner, Nissan Motor Co.
Last month, Masuko unveiled his first business plan since Nissan took a controlling 34 percent stake in the company. He aims to lift global sales by 40 percent to 1.3 million vehicles by the fiscal year ending March 31, 2020, and boost revenue more than 30 percent by then.
Masuko, 68, is also stepping up investment into new factories and r&d to keep the product pipeline pumping. Mitsubishi will introduce 11 new or redesigned models over the next three years. Cost savings from synergies with Nissan will help, but the real jump comes after 2020, when Mitsubishi and Nissan begin rolling out shared platforms and powertrains.
Speaking through an interpreter, Masuko spoke Oct. 25 with News Editor Lindsay Chappell, Asia Editor Hans Greimel and Los Angeles Reporter David Undercoffler here about U.S. growth targets, the introduction of electrified vehicles and cooperation with Nissan.
Q: Mitsubishi plans to boost U.S. sales 30 percent by 2020. How will you do that?
A: The biggest market in the world is China. The second-biggest is America. In these two countries, our sales volume has been very small up until now.
If you think about it, if we grow by 30 percent, it's not so difficult to do that.
To grow 30 percent from 300,000 or 500,000, it would be very difficult.
But in China, we sold 70,000 units last year, and this year we aim to sell 110,000. And in 2019, we will try to sell 220,000 vehicles.
In the U.S., we're trying to sell 120,000 units. And the reason I say it's not that difficult is the Eclipse crossover will be introduced as well as the Outlander PHEV.
And the number of dealers will increase, and the performance of the business itself is going to improve. So if we do all these things, then we can hit the target. I think it's possible.
Mitsubishi is heavy on crossovers in the U.S., but do you see a future for sedans?
What we're strong in is SUVs and 4x4s. Concerning r&d, that's where we're going to spend our resources. That hasn't changed. What's different from the past is that last year we became a member of the Renault-Nissan Alliance, and we can make use of their technology assets.
After 2020, the impact of synergies will come to life.
For example, common platforms and powertrains will be utilized. And there are going to be models on these common platforms and powertrains. Synergies will come into effect after 2020.
In that situation, I think there will be opportunities to introduce a Mitsubishi sedan in the U.S.
But we don't have plans to develop a sedan on our own. It wouldn't be just a rebadge. The design will be completely different. We would like to clearly differentiate our models and show the special characteristics of each company.
Is Mitsubishi already planning that vehicle?
There are no concrete plans at the moment.
What about a pickup for the U.S.?
The pickups we make are not so big. But the American market requires big-size pickup trucks.
We are focused on developing pickups for non-U.S. markets such as [Southeast Asia] and the Middle East. So for the U.S., if there is an opportunity, we might get it from Nissan. We would like to consider if there are opportunities from within the Alliance.
We haven't decided on a pickup, but there is a possibility.
What is Mitsubishi's road map for self-driving technologies?
We must watch the development of regulations. For example, the technology is at the level where you don't have to steer the vehicle on the highways. But under Japanese traffic laws, it's a breach to lift your hands off the steering wheel. The rules have to be revised. Technological innovation is fast. But the regulations are not keeping pace. This is a big issue.
The U.S. is very progressive about that.
In Japan, it's not even clear when we are going to change the regulations. The revision of the laws and the advancement of technology have to be synchronized.
How does Mitsubishi plan to reinvigorate its U.S. dealer network?
We didn't really quantify the number of dealers. We are trying to change the dealers qualitatively and quantitatively. We closed the plant [in Normal, Ill.], and among dealers and U.S. customers, I think they lost confidence in Mitsubishi's commitment to the U.S. market. They don't trust us.
By becoming an Alliance member, we are now able to easily establish a high-quality product lineup. We are clearly able to make a commitment to the U.S. market. I think the dealers will think this way: There is no uncertainty in the future of Mitsubishi. The commitment toward the U.S. is clear. So, the dealers would think, "Let's do business with Mitsubishi."
How can Mitsubishi bring down incentives?
You have to sell a certain number of vehicles to keep the utilization rate of the plants up. There tends to be an incentive competition. Incentives are a very difficult issue. When the competition starts and you reduce incentives, it's very hard to sell the car.
How can Mitsubishi increase its brand power to have more leverage over incentives?
How to enhance brand power in the U.S. is the key. I think it lies in PHEV technology. Mitsubishi actually has this PHEV technology, and we are able to produce vehicles that are compatible with the environment. This is going to contribute to the enhancement of the Mitsubishi brand image.
How much potential does Mitsubishi see for cooperating with Nissan in the U.S.?
We have to consider electric vehicles, plug-ins, fuel cell vehicles, artificial intelligence, autonomous driving, connectivity, ride sharing, car sharing. All of these.
One company cannot do it alone. Unless you have strong partners, you can't survive.
The problem is that when a new age comes, automotive companies have to dispose of something. When EVs come, we won't need engine plants.
This is going to be very big damage for us. But Tesla doesn't have anything to dispose of. Dyson too. They don't have anything to get rid of.
The person who doesn't have baggage is in a very powerful position right now.
Product planners from Nissan and Mitsubishi reportedly can't work together in the U.S. right now because of antitrust laws. Can that be resolved or is it a permanent situation?
We're not only thinking about the U.S. when we talk about the Alliance. We're looking at the whole world. Of course, the U.S. is a very important market for us. And China is an important market for us. So, technological development will progress. The required vehicles differ from country to country.
We're not focused just on the U.S. but the entire world.
So that's not a problem?
There will be common platforms and powertrains. And after 2020, these technologies will be introduced in the market.
http://www.carscoops.com/2017/11/mitsub ... sedan.html
Mitsubishi's CEO Is Open To A New Sedan And Truck For The U.S.
Mitsubishi's lineup in the United States is limited to the Mirage, Outlander, and Outlander Sport. Help is coming in the form of the Eclipse Cross and Outlander PHEV but sedans have largely been neglected.
In a recent interview with Automotive News, Mitsubishi CEO Osamu Masuko suggested that could change in the future as he still sees room for a sedan. However, the executive noted the company's strength comes from "SUVs and 4x4s" so that's where they are going to spend their resources.
Despite admitting a sedan isn't a huge priority, Masuko said becoming part of the Renault-Nissan Alliance has changed things and opened up new possibilities. The companies will begin using common platforms and powertrains after 2020 and the executive said "In that situation, I think there will be opportunities to introduce a Mitsubishi sedan in the U.S."
Masuko said there are no concrete plans for a sedan at the moment but he hinted any such vehicle "wouldn't be just a rebadge" as it would have a unique design and characteristics associated with Mitsubishi.
Given the popularity of pickups in the United States, Masuko was naturally asked about the possibility of offering one stateside. He said the company is focused on building smaller trucks for Asian and Middle Eastern countries but he would consider opportunities from within the Alliance. That could mean the company might eventually offer a version of the Nissan Frontier or Titan.
=============
Hope for Mourne Rally
http://www.newrydemocrat.com/articles/news/61660
One TTU student will win a car, winner announced during TTU vs TCU game
http://www.kcbd.com/story/36835049/one- ... s-tcu-game
Mitsubishi's CEO Is Open To A New Sedan And Truck For The U.S.
Mitsubishi's lineup in the United States is limited to the Mirage, Outlander, and Outlander Sport. Help is coming in the form of the Eclipse Cross and Outlander PHEV but sedans have largely been neglected.
In a recent interview with Automotive News, Mitsubishi CEO Osamu Masuko suggested that could change in the future as he still sees room for a sedan. However, the executive noted the company's strength comes from "SUVs and 4x4s" so that's where they are going to spend their resources.
Despite admitting a sedan isn't a huge priority, Masuko said becoming part of the Renault-Nissan Alliance has changed things and opened up new possibilities. The companies will begin using common platforms and powertrains after 2020 and the executive said "In that situation, I think there will be opportunities to introduce a Mitsubishi sedan in the U.S."
Masuko said there are no concrete plans for a sedan at the moment but he hinted any such vehicle "wouldn't be just a rebadge" as it would have a unique design and characteristics associated with Mitsubishi.
Given the popularity of pickups in the United States, Masuko was naturally asked about the possibility of offering one stateside. He said the company is focused on building smaller trucks for Asian and Middle Eastern countries but he would consider opportunities from within the Alliance. That could mean the company might eventually offer a version of the Nissan Frontier or Titan.
=============
Hope for Mourne Rally
http://www.newrydemocrat.com/articles/news/61660
One TTU student will win a car, winner announced during TTU vs TCU game
http://www.kcbd.com/story/36835049/one- ... s-tcu-game
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